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# Persuasion

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Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors.In busines...

Persuasion is an umbrella term of influence. Persuasion can attempt to influence a person's beliefs, attitudes, intentions, motivations, or behaviors.In business,
persuasion is a process aimed at changing a person's (or a group's) attitude or behaviour toward some event, idea, object, or other person(s), by using written, spoken words or visual tools to convey information, feelings, or reasoning, or a combination thereof. Persuasion is also an often used tool in the pursuit of personal gain, such as election campaigning, giving a sales pitch, or in trial advocacy.

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  • Influence: The Psychology of Persuasion
    • Book
    • by
      Robert B. Cialdini
    • 1984
  • How to Win Friends and Influence People
    • Book
    • by
      Dale Carnegie
    • 1936
  • How to Fail at Almost Everything and Still Win Big
    • Book
    • by
      Scott Adams
    • Oct 22, 2013
  • My Conversation with Rory Sutherland on Persuasion
    • Podcast episode
    • by
      Rory Sutherland , Shane Parrish
    • May 30, 2017
  • The Toxoplasma Of Rage
    • Article
    • by
      Scott Alexander
    • Dec 18, 2014
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  • Persuasion Reading List
    • Scott Adams
    • 16 curations

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Business Psychology Philosophy Career Development Politics Memory Social Interaction Behavioral Economics Marketing Sales
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