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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with...

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

(From Goodreads)

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Number of Pages: 320

ISBN: 006124189X

ISBN-13: 9780061241895

Recommendations
Recommendations by experts from around the web and our community.

Robert Cialdini has done the impossible: he has improved a masterpiece. The new version of Influence is a marvelously rich and engaging account of the subtle power that people exert on each other.

I recommend reading these books in the order listed. If you decide to skip a few, I strongly recommend reading the first book on the list, Influence, as a grounding for the rest.

In this update of his classic book, the world's most practical social psychologist shares his wisdom and reveals his charm. There's dynamite here. Please use what you learn with care!

Anyone who wants their abilities in communication or negotiation to be at their highest level has to read Robert Cialdini's book Influence. Your knowledge base is simply incomplete without it.

Cialdini has made a classic even better. This updated edition of Influence affirms its place as one of the most important books on business and behavior of the last fifty years. The new additions are terrific.

Influence richly deserves its status as the definitive book on the subject. I learned so much from this revised edition, and so will you.

Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of Influence, Cialdini updates what was already a powerhouse book with the latest, cutting edge research...

Robert Cialdini is a pioneer in translating complex scientific work into a fun and digestible form that the rest of us can understand and benefit from. In this updated version of Influence, Cialdini updates what was already a powerhouse book with the latest, cutting edge research and new narratives to masterfully draw the reader in. Influence was always a must read and, now, it is even more so.

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Considered by many to be the Bible of persuasion, Dr. Cialdini’s Influence was one of the first books to explore the irrationality of human decision making and helped put the field of behavioral economics on the map. Through dozens of fascinating real life studies, you’ll learn th...

Considered by many to be the Bible of persuasion, Dr. Cialdini’s Influence was one of the first books to explore the irrationality of human decision making and helped put the field of behavioral economics on the map. Through dozens of fascinating real life studies, you’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them.

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This is the most important book ever written about the science of persuasion, and it just keeps getting better. I can’t imagine a more fascinating, more practical read.

Influence is now even more practical and powerful. The new principle of unity alone is a game changer. Bravo!

If there is only one book you’ll ever read, if there is only one expert whose advice you’ll trust, it should be this book and this author, Robert Cialdini.

If you could read just one book on how to be more effective in business and life, I’d pick Influence. It’s a tour de force that Cialdini has somehow made more marvelous.

Second best - read Influence by Cialdini, persuasion from @ScottAdamsSays , and actually get out there and sell things.

The clouds have parted for everyone who wants to dent the universe. A new edition of what is already indispensable just got more so.” -- Guy Kawasaki

A phenomenal book! Whether you seek to boost sales, strike a better deal, or improve your relationships, Influence offers scienti?cally tested principles that can change your life.

Prepare to be dazzled. Bob Cialdini is the godfather of in?uence, and the original version of this book is already a classic. Whether you’re trying to in?uence or understand how others in?uence you, this book will show you how.

A remarkable effort and achievement. Influence remains the brilliantly written treatise on fundamental principles of human behavior, with the addition of a timely new principle.

Influence is a modern business classic that has profoundly shaped the fields of marketing and psychology. Robert Cialdini’s new edition makes a brilliant book even better, with robust new insights and examples.

The new Influence is nothing short of a masterpiece. The writing is both timeless and worth reading immediately.

Influence is a must-read for anyone who wants to understand the decision-making process. It is simply essential reading in the canon of psychology and behavioral finance.

Influence is the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-?ve years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced and even m...

Influence is the only book I’ve assigned to my organizational behavior students at Stanford for the last twenty-?ve years. Students love it, and, years later, rave about how helpful it is has been throughout their careers. The new version is even more useful and nuanced and even more fun to read.

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Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s Influence. This revised edition builds so meaningfully on the worn first edition sitting next to my desk—Influ...

Like every psychologist I know (and like many thousands of others who are curious about how the world works), I got my start learning about persuasion with Bob Cialdini’s Influence. This revised edition builds so meaningfully on the worn first edition sitting next to my desk—Influence will continue to clarify and inspire the art and science of persuasion for years to come.

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