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May 11, 2023
Over the past four months, we’ve seen crazy incremental growth. Ad spend has increased by 165.70%. Revenue has increased by 160.43%. New customer acquisition costs have decreased by 26.74%. We did this while increasing our profit margin. Here’s
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Jack Rubin (the soap guy)
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Apr 27, 2023
What are the Big 3 moves this month 🌎🐎 Nike Adidas Puma Here's everything you need to know & web3 updates on what's happening now and tomorrow 🧵👇 (1/13)
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EricF
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Apr 8, 2023
In "Behavioral Advertising and Consumer Welfare," business researchers from @CarnegieMellon and @VTPamplin investigate goods purchased through highly targeted online ads and just plain web-searches, and conclude social media ads push overpriced junk
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Cory Doctorow
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Apr 2, 2023
I've spent 5Mn+ Facebook Ads with 5X ROAS this year. Here are 7 lesser-known tools I use to get more done in less time:
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Aazar Shad
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Mar 2, 2023
Liquid Death is the fastest-growing beverage of all time. In 2022: • Valued at $700 million • $130 million in revenue • Sold one product: water in a beer can The founder, Mike Cessario, recently gave a masterclass on building a brand. I broke dow
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Andy
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Jan 4, 2023
I sold my 7-figure ad agency Right before the market got too saturated and everyone declared “media buying dead” Here are 5 agency niches you have never thought of that I would start in 2023 if I wanted to get in early on the next big agency wave (
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Marketing Max 💎
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Dec 22, 2022
Over the past few days, I set out to answer a burning question that I've had for years: Why are perfume ads so weird? It's a pretty wild story 🧵 twitter.com/arihappywick/status/1605941291296075776/photo/1
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Ari Murray
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Aug 11, 2022
Just out @AJPS_Editor w @j_kalla: “When and Why Are Campaigns’ Persuasive Effects Small” onlinelibrary.wiley.com/doi/10.1111/ajps.12724 The paper helps understand why campaign persuasion fx are often small, esp in general elections & close to e-day
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David Broockman
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Jul 22, 2022
In the early days of Facebook, people wondered how we would make money. The obvious answer would have been the wrong answer. Here’s how we landed on the non-obvious right answer, and transformed the advertising industry in the process:
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Dan Rose
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Jul 17, 2022
80% of your website visitors will never make it past your headlines This makes them inevitable to improve your conversion rate. Here are 12 formulas for writing engaging headlines:
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Alex Garcia
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Jun 19, 2022
David Ogilvy wrote words that sold over $1,500,000,000 of advertising. And he gave us 38 lessons on how to sell. Here are the top 7 to use today🧵 twitter.com/chrishlad/status/1538532366708113408/photo/1
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Chris Hladczuk
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Jun 6, 2022
Celebrity ads are everywhere. The philosophy of René Girard explains why:
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David Perell
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