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Attended a commercial school in Grand Rapids after receiving education in Ludington.
British advertising tycoon, founder of Ogilvy & Mather, known as the "Father of Advertising." Known for campaigns such as Rolls-Royce, Dove soap, and Hathaway shirts.
Salesman turned marketer. Threads about Growth & Marketing. Grown several tech companies from 0 to 8 figures. Learn from growth stories: https://pod.link/aazar
During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor. (From Google Books)