Book
This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales. The reason why is because it deals with how to channel the forces in the marketplace which control sales. Put simply, Gene's book addres...

This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales.

The reason why is because it deals with how to channel the forces in the marketplace which control sales.

Put simply, Gene's book addresses the universal problem of all copywriting: How to write a headline — and an ad that follows it — that will open up a whole new market.

(From Goodreads)

Show More

Number of Pages: 236

ISBN: 0887232981

ISBN-13: 9780887232985


Recommended by
Recommendations from around the web and our community.