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# Copywriting

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Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is writt...

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, social media posts, and other marketing communications.

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  • The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
    • Book
    • Dec 1, 2006
    by Joseph Sugarman
  • The Boron Letters
    • Book
    • Feb 27, 2013
    by Gary Halbert
  • Breakthrough Advertising
    • Book
    • 1966
    by Eugene M. Schwartz
  • Thread by Danny Naz : I've spent 253 hours studying copywriting frameworks. I. Am. Obsessed. Here are 10 you MUST use to craft a killer hook: (must bookmark) twitter.com/TheDannyNaz/status/1635614267142549506/photo/1
    • Tweet
    • Mar 14, 2023
    by Danny Naz
  • Thread by Silvio Perez: I wouldn't consider myself a professional copywriter. But I've generated $1M+ in revenue from ads I've written. Here's 3 reasons why:
    • Tweet
    • Jul 4, 2022
    by Silvio Perez
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  • Copywriting 101: How to Craft Compelling Copy
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  • Copyhackers
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