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Author of "The Boron Letters".
Entrepreneur, copywriter and founder of BluBlocker Sunglasses,author, speaker and all around nice guy. http://about.me/JoeSugarman
Helping you become a better entrepreneur, marketer, and writer. Growing @userp_io ⚡ columnist for @entrepreneur & @sejournal
Incentivized surveys for ecommerce and SaaS bizzes that want to a) boost sales and b) get to know their visitors. Coming June 2014. Also @copyhackers
During his six-decade career at the top advertising firm of BBDO, John Caples (1900-1990) pioneered the techniques of effective copy-testing. The advertising industry's most prestigious tribute, The John Caples International Award, was named in his honor. (From Google Books)