The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Book
- Dec 1, 2006
- #Copywriting #Business
Book
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business,...
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Number of Pages: 368
ISBN: 0470051248
ISBN-13: 9780470051245
Recommended by
Recommendations from around the web and our community.
The reason I recommend just 3 books is it's easy to feel like you're making progress by *reading* – but at a certain point, it's 100% procrastination. Once you have the fundamentals down, the only way to learn is to write – A LOT. And that's where the 3rd step comes in:
If these books aren’t on your bookshelf, then what are you reading?
Asked by Johnny Brown
The Adweek Copywriting Handbook by Joseph Sugarman I can't recommend this book enough, it's should be core to any creator combining demand & psychology.
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
(From Goodreads)