The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
- Book
- Dec 1, 2006
- #Copywriting #Business
Book

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business,...
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Number of Pages: 368
ISBN: 0470051248
ISBN-13: 9780470051245
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Recommendations from around the web and our community.

The reason I recommend just 3 books is it's easy to feel like you're making progress by *reading* – but at a certain point, it's 100% procrastination. Once you have the fundamentals down, the only way to learn is to write – A LOT. And that's where the 3rd step comes in:
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
(From Goodreads)