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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business,...

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

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Number of Pages: 368

ISBN: 0470051248

ISBN-13: 9780470051245


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The reason I recommend just 3 books is it's easy to feel like you're making progress by *reading* – but at a certain point, it's 100% procrastination. Once you have the fundamentals down, the only way to learn is to write – A LOT. And that's where the 3rd step comes in:

If these books aren’t on your bookshelf, then what are you reading?

The Adweek Copywriting Handbook by Joseph Sugarman I can't recommend this book enough, it's should be core to any creator combining demand & psychology.