Required Reading for Marketplace Entrepreneurs
- 20 Curations
- Feb 19, 2020
- #Startup #OnlineMarketplace
This mega-essay by Lenny Rachitsky, former supply growth lead at Airbnb, synthesizes insights from 17 marketplace businesses, including Doordash and Etsy. Topics include how to drive supply and demand, growth levers, and maintaining quality.
a16z’s Jeff Jordan (veteran marketplace operator and investor; former CEO of OpenTable and GM of eBay North America) and D’Arcy Coolican describe the opportunity to unbundle horizontal platforms into vertical marketplaces.
by Jeff Jordan and D’Arcy Coolican
Li Jin and Andrew Chen of a16z trace the evolution of marketplace platforms, from listings to verticalized Craigslist models, “Uber for X” companies to managed marketplaces. The deck also explores the opportunities for consumers to discover and purchase services online.
by Frank Chen and Li Jin
Marketplaces have two major camps of analysts: the business world and academia. In this paper, Harvard Business School professors Thomas Eisenmann and Scott Kominers provide a wonky overview of the causes of market failure.
by Thomas Eisenmann and Scott Kominers
by Mike Isaac and Travis Kalanick
The next wave of work opportunities will be in platforms that enable people to monetize their passions, predicts a16z’s Li Jin. Here’s how these marketplaces are treating individuality as a feature, not a bug.
by Jeff Jordan
As the founder and former CEO of TaskRabbit, Leah Solivan is intimately acquainted with the complexities of marketplace businesses, which she calls “the ultimate puzzle.” In this post, the entrepreneur-turned-VC (she’s now a general partner at Fuel Capital), describes how automation has transformed the building and scaling of marketplace businesses and streamlined the user experience.
by Leah Busque
From academics to analysts, startup founders to journalists, these 20 recently published pieces and books helped shape our thinking on the business dynamics, historical context, and future of marketplace companies.