WTF is Marketplace Liquidity?

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Julia Morrongiello
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When first interviewing at Point Nine, I was asked to define marketplace liquidity. At the time, I had a vague understanding of liquidity and luckily gave a good enough answer to make it through the interviews. That being said, I had never given much thought to how exactly you go about understanding...

When first interviewing at Point Nine, I was asked to define marketplace liquidity. At the time, I had a vague understanding of liquidity and luckily gave a good enough answer to make it through the interviews. That being said, I had never given much thought to how exactly you go about understanding its key drivers and measuring it. Over a year later, having spoken to hundreds of different marketplaces, I’m finally getting to the bottom of WTF marketplace liquidity is all about.

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For all the emphasis placed on liquidity, there are few resources that delve into how to measure it. Julia Morrongiello of Point Nine Capital cuts to the chase.