8 Things to Consider When Building Managed Marketplace Companies - Andreessen Horowitz

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Li Jin
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There might be no more beloved image of the American entrepreneurial spirit than that of neighborhood kids who open a sidewalk lemonade stand on a hot summer day. With a little bit of “capital” from their parents — lemons, water, sugar, a card table, some markers and paper — hard work, and good sidew...

There might be no more beloved image of the American entrepreneurial spirit than that of neighborhood kids who open a sidewalk lemonade stand on a hot summer day. With a little bit of “capital” from their parents — lemons, water, sugar, a card table, some markers and paper — hard work, and good sidewalk placement, children learn about how to start a business and earn some cash along the way.

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From licensing requirements to one’s Net Promoter Score, a16z partner Li Jin unspools eight factors to consider when building a managed marketplace in a regulated category.