The Anatomy of a Marketplace: Marketplaces as Living, Breathing and Complex Organisms

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Leah Busque
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On the surface, marketplaces seem fairly straightforward — you match supply and demand to make the marketplace work. But, in reality, marketplaces are anything but simple: successful marketplaces are built upon multiple complex systems that are connected and intertwined. In this way, they are akin to...

On the surface, marketplaces seem fairly straightforward — you match supply and demand to make the marketplace work. But, in reality, marketplaces are anything but simple: successful marketplaces are built upon multiple complex systems that are connected and intertwined. In this way, they are akin to living, breathing organisms.

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As the founder and former CEO of TaskRabbit, Leah Solivan is intimately acquainted with the complexities of marketplace businesses, which she calls “the ultimate puzzle.” In this post, the entrepreneur-turned-VC (she’s now a general partner at Fuel Capital), describes how automati...

As the founder and former CEO of TaskRabbit, Leah Solivan is intimately acquainted with the complexities of marketplace businesses, which she calls “the ultimate puzzle.” In this post, the entrepreneur-turned-VC (she’s now a general partner at Fuel Capital), describes how automation has transformed the building and scaling of marketplace businesses and streamlined the user experience.

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