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Required Reading for Marketplace Startups

Collection by Andrew Chen
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  • #Startup #OnlineMarketplace
  • andrewchen.co
"The current generation of marketplace startups has been incredibly successful. Airbnb, Lime, Uber, Lyft, Instacart, etc. I’ve been doing a broad survey of the b...

"The current generation of marketplace startups has been incredibly successful. Airbnb, Lime, Uber, Lyft, Instacart, etc. I’ve been doing a broad survey of the best writing on this topic and wanted to share my list of 20 best links I’ve seen."

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    All Article Video Podcast episode Book Presentation
Video Jul 15, 2017
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Marketplaces (and Network Effects)
  • by
    Jeff Jordan
What makes marketplace business models so attractive, especially as compared to classic ecommerce and retail? (Hint: network effects.) From the classic unbundling of Craigslist to entirely new marketplaces enabled by smartphones and mobile, a16z general partner Jeff Jordan — a veteran of numerous ma
www.youtube.com 21 min
2 Recommenders
Article Nov 20, 2012
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Liquidity hacking: How to build a two-sided marketplace
  • by
    Josh Breinlinger
Liquidity hacking: How to build a two-sided marketplace
pando.com
1 Recommender
Podcast episode Jun 22, 2017
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Paving The Way To Marketplace Liquidity
  • by
    Brian Rothenberg , Casey Winters
<iframe src="https://cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fw.soundcloud.com%2Fplayer%2F%3Furl%3Dhttp%253A%252F%252Fapi.soundcloud.com%252Ftracks%252F328233174%26show_artwork%3Dtrue%26secret_token%3Ds-JG8Re&url=https%3A%2F%2Fsoundcloud.com%2Fgreylock-partners%2Fstarting-and-scaling-mar
news.greylock.com
1 Recommender
Article Apr 9, 2018
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How the 100 largest marketplaces solved the chicken and egg problem
  • by
    Eli Chait
This is the first in a series of essays on the findings from a six month marketplace research project. My co-founders and I sold our last company to OpenTable and spent three years working on products to grow the supply side of OpenTable’s marketplace. There has been a lot written about online marke
blog.elichait.com
1 Recommender
Article
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How Modern Marketplaces Like Uber and Airbnb Build Trust to Achieve Liquidity
  • by
    Anand Iyer
Anand Iyer, former Head of Product at Threadflip, on how marketplaces can build trust in order to build their businesses.
firstround.com
1 Recommender
Article May 27, 2015
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The Three Stages of Online Marketplaces
  • by
    Casey Winters
Online marketplaces are evolving. Here I describe the different types I am seeing and how they're different.
caseyaccidental.com
1 Recommender
Article Jun 12, 2017
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The Evolution of Managed Marketplaces
  • by
    Anand Iyer
Some of you may be too young to remember, but the physical Yellow Pages was one of the main ways you could find local businesses. Those meaty books were a mainstay and saw frequent usage in many many…
medium.com
1 Recommender
Article Jul 25, 2019
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The Next 10 Years Will Be About "Market Networks"
  • by
    James Currier
Market-networks will produce a new class of unicorn companies and impact how millions of service professionals will work and earn their living.
www.nfx.com
1 Recommender
Article Oct 24, 2016
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10 Marketplace KPIs That Matter
  • by
    Andrei Brasoveanu
Marketplaces are incredibly powerful. They are taking every aspect of our economy by storm and changing how goods and services are discovered, priced and delivered. They work for everything from…
medium.com
1 Recommender
Article
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Marketplace liquidity
  • by
    Borja Moreno de Los Rios
Liquidity is a crucial metric for all marketplaces. But how can we truly evaluate this liquidity? The three keys to answering this question are density, appropriately balanced demand and supply and category concentration.
techcrunch.com
1 Recommender
Article Jul 13, 2015
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Marketplace KPI Dashboard
  • by
    Angela Tran
Marketplace KPI Dashboard - Version One
versionone.vc
1 Recommender
Article Jan 25, 2016
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Uber's virtuous cycle. Geographic density, hyperlocal marketplaces, and why drivers are key
  • by
    Andrew Chen
Uber's virtuous cycle. Geographic density, hyperlocal marketplaces, and why drivers are key
andrewchen.co
1 Recommender
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