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Liquidity hacking: How to build a two-sided marketplace

  • Article
  • Nov 20, 2012
  • #OnlineMarketplace
Josh Breinlinger
@JoshBreinlinger
(Author)
pando.com
Read on pando.com
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Liquidity hacking: How to build a two-sided marketplace

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Andrew Chen @AndrewChen
  • Curated in Required Reading for Marketplace Startups
Andrew Chen @AndrewChen
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  • From andrewchen.co
Josh Breinlinger (early oDesk) on “Liquidity Hacking.” Couple ways to do it: Provide value to one side: offer portfolios, community, tools. Find aggregators: Physical aggregators (like campuses), enterprise clients, supply aggregators, or scrape listings. Narrow the problem: geo, niche, vertical. Curate one side.
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    Required Reading for Marketplace Startups
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