Lessons:
• You can negotiate anything you want.
• The best negotiation tactic is to first offer the other side something they want.

Lessons:
• Money alone isn't enough to motivate us.
• We are most motivated when we can also achieve control and freedom.

Lessons:
• The most effective way to get rich is to learn how to build and sell a product.
• The only real test of intelligence is if you get what you want out of life.

Lessons:
• Habits compound to produce huge results.
• The best way to build habits is to make them easy, attractive and rewarding.

Lessons:
• Talent is overrated
• Grit ― the ability to persevere and overcome failure is the key to success.

Lessons:
• The best managers increase the productivity of their team.
• They achieve this through effective training and motivation.

Lessons:
• Persuasion is a skill anyone can learn.
• The 7 key tactics of persuasion: liking, social proof, commitment, scarcity, authority, reciprocation and consistency.

Lessons:
• The best businesses focus on building something new instead of competing.
• These businesses are built on secrets very few people at the time understand.

Lessons:
• Momentum is the best predictor of career success.
• The highest achievers focus on doing a small number of things extremely well.

Lessons:
• We become more successful when we are happier, not the other way around.
• Happiness comes from the realization that we have the potential to change ourselves.