We changed our name to Upcarta (previously LindyFeed).
Upcarta is a social platform for discovering great content to read, listen to, or watch next. And to achieve it, it leverages the guidance of people whom we respect and trust.
The Lindy Effect was the inspiration behind the name LindyFeed. Lindy Effect means that the more some non-perishable thing – like a book – survives through time, the more chances of survival it has in the future.
This term inspired us because the stuff that has endured the test of time has higher chances of providing value than recent ones. And picking better books, podcasts, videos, articles can profoundly affect our lives and decisions.
Yet, the creation date of content was never a criterion on LindyFeed. People may recommend any content they deem worthy – which also helps with serendipitous discovery. People trying new things is the driver of progress.
Although some people loved the name, few others found it confusing, as some curations on the platform were not tested by time yet. We decided to change our name to end this confusion as we are still early on our journey.
The inspiration behind Upcarta is "Carta", a word that is etymologically related to "map". And Upcarta implies the social mapping of meaningful content – kind of like a social backlinking system.
We hope you'll like our new name.
– ♥️ Upcarta Team
Peter Thiel
Blake Masters
