Marketing - Upcarta

Content

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Alchemy: The Surprising Power of Ideas That Don't Make Sense
- Book
- By Rory Sutherland
- 2019
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
- Book
- By Geoffrey A. Moore, Regis McKenna
- Nov, 1991
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
- Book
- By Al Ries, Jack Trout
- 1980
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
- Book
- By April Dunford
- Jun 14, 2016
Contagious: Why Things Catch On
- Book
- By Jonah Berger
- Mar 1, 2013

Featured Collections

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Best books on marketing, communication and sales
- Patrick OShaughnessy
- 6 curations
- May 30, 2021
Media and Marketing
- David Perell
- 12 curations

Featured Asks

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What are the best resources (books, articles, etc) on pricing and packaging products?
- Patrick OShaughnessy
- 13 recommendations
- Jun 20
What 10/10 marketing books are there?
- Patrick OShaughnessy
- 34 recommendations
- May 30
What are your go to podcasts in marketing, startups, business?
- Jeremy Moser
- 34 recommendations
- Apr 5

Channels

The Marketing Millennials
- Podcast
- By Daniel Murray, Emily Fergason
Lochhead on Marketing
- Podcast
- By Christopher Lochhead
State of Demand Gen
- Podcast
Marketing School - Digital Marketing and Online Marketing Tips
- Podcast
- By ericosiu.eth 👾, Neil Patel
Newsletter - Marketing Examined
- Newsletter
- By Alex Garcia

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