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Advertising expert and author. Co-founder of Ries Cappiello Colwell advertising agency. Co-author of the book "Positioning: The Battle for Your Mind".
Author, blogger, a lifetime of projects.
Started career in advertising department of General Electric, became a divisional advertising manager at Uniroyal, and worked alongside Al Ries in an advertising agency and marketing strategy firm for over twenty-six years.
Not a model. Substack 👉
Vice Chairman, Ogilvy Group The Spectator's Wiki Man.
Organizational theorist, management consultant, and author known for his work "Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers".