Rory Sutherland, Vice Chairman of Ogilvy & Mather talks to us about behavioural and economic science.
Rory uses examples from travel, marriage, technology, and the world of advertising, questioning the job of marketing by looking at the context of decision making, complementarity, human rational,
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"What follows is a collection of my favorite books, blogs, podcasts, and videos. I’ve spent years and years collecting these links and now, I’m excited to share the best of the best with you.
In this collection, I brought together my favorite things on the internet and sprinkled in my own work too. I hope this page will help you spend more time learning and less time searching." - David Perell