There's a meme, particularly virulent in educated circles, about how advertising works — how it sways and seduces us, coaxing us gently toward a purchase. The meme goes something like this: Rather than attempting to persuade us (via our rational,…Read more ›
There's a meme, particularly virulent in educated circles, about how advertising works — how it sways and seduces us, coaxing us gently toward a purchase. The meme goes something like this: Rather than attempting to persuade us (via our rational,…Read more ›