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Best books on marketing, communication and sales
Collection by
Patrick OShaughnessy
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May 30, 2021
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Best books on marketing, messaging, sales, and communications more by Patrick OShaughnessy
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Book
Jan 26, 2011
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Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
by
Oren Klaff
About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million--and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situ
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Book
2016
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Nobody Wants to Read Your Sh*t: Why That Is And What You Can Do About It
by
Steven Pressfield
There's a mantra that real writers know but wannabe writers don’t. And the secret phrase is this:NOBODY WANTS TO READ YOUR SH*T.Recognizing this painful truth is the first step in the writer's transformation from amateur to professional.From Chapter Four:“When you understand that nobody wants to rea
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Book
1980
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Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
by
Al Ries
,
Jack Trout
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Wri
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5
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Book
1984
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Influence: The Psychology of Persuasion
by
Robert B. Cialdini
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along wit
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45
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Book
Feb, 1923
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Scientific Advertising
by
Claude C. Hopkins
Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising tec
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Book
2010
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Priceless: The Myth of Fair Value (and How to Take Advantage of It)
by
William Poundstone
Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of th
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Best books on marketing, messaging, sales, and communications more by Patrick OShaughnessy