Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
- Book
- Nov, 1991
- #Marketing #Business
Book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emph...
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Number of Pages: 211
ISBN: 0060517123
ISBN-13: 9780060517120
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Recommendations from around the web and our community.
business books: Lean Startup, Zero to One, Hard Things, Innovators Dilemma, Crossing the Chasm + more
Curated in
The classic technology marketing book. Moore was the first to evaluate the role of early adopters.
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It’s especially good for enterprise companies
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Asked by Anthony Pompliano
Crossing the chasm Not all users should be thought of in the same ways. What works to attract early users won't necessarily work on later adopters. This is something I think about in relation to the crypto industry almost daily.
Asked by Patrick OShaughnessy
Truly incredible book.
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- Jan 28, 2023
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
(From Goodreads)