Post by Ken Norton: The classic technology marketing book. Moore was the first to evaluate the role of early adopters. - Upcarta

Ken Norton @kennethn · 2021

Collection
From www.bringthedonuts.com

43 Best Books for Product Managers in 2021

Ken Norton @kennethn · 2021

Curated in 43 Best Books for Product Managers in 2021

The classic technology marketing book. Moore was the first to evaluate the role of early adopters.

Book Nov, 1991

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore and Regis McKenna

Recommended by 6 people

6 mentions

Replies

No replies yet