Post by Bill Gurley: It’s especially good for enterprise companies - Upcarta

Bill Gurley @BillGurley · Apr 9, 2017

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Books for founding a start-up

Bill Gurley @BillGurley · Apr 9, 2017

Curated in Books for founding a start-up

It’s especially good for enterprise companies

Book Nov, 1991

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by Geoffrey A. Moore and Regis McKenna

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