Book
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emph...

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

(From Goodreads)

Show More

Number of Pages: 211

ISBN: 0060517123

ISBN-13: 9780060517120


Recommended by
Recommendations from around the web and our community.

business books: Lean Startup, Zero to One, Hard Things, Innovators Dilemma, Crossing the Chasm + more

The classic technology marketing book. Moore was the first to evaluate the role of early adopters.

It’s especially good for enterprise companies

Crossing the chasm Not all users should be thought of in the same ways. What works to attract early users won't necessarily work on later adopters. This is something I think about in relation to the crypto industry almost daily.

Recommended under What 10/10 marketing books are there? (asked by Patrick OShaughnessy)
Recommended under What 10/10 marketing books are there? (asked by Patrick OShaughnessy)

Truly incredible book.