Zim ㋡

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I like games and people. Industrial Psychologist. Now: taking a break. From @adobe, @vaynermedia, and startup time where things blew up

Zim ㋡ 2 months ago

What 10/10 marketing books are there?

This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales. The reason why is because it deals with how to channel the forces in the marketplace which control sales. Put simply, Gene's book addre
www.amazon.com
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Zim ㋡ 2 months ago

What's your favorite book about psychology?

Descriptive Psychology and the Person Concept maps the common ground of behavioral science. The absence of a shared foundation has given us fragmentation, a siloed state of psychological theory and practice. And the science? The integrity of choice, accountability, reason, and intention are necessar
www.goodreads.com
1 Recommender
Zim ㋡ 2 months ago

What's your favorite book about psychology?

Marketing executives and consumer advocates alike predict a future of brand-proof consumers, armed with technology and a sophisticated understanding of marketing techniques, who can effectively tune out ad campaigns. But as Rob Walker demonstrates, this widely accepted misconception has eclipsed the
www.goodreads.com
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Zim ㋡ 2 months ago

What's your favorite book about psychology?

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along wit
www.amazon.com
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Zim ㋡ 5 months ago

What are the all-time-great pieces of content on company building?

The essential skill of creating and maintaining new businesses—the art of the entrepreneur—can be summed up in a single word: managing. In High Output Management, Andrew S. Grove, former chairman and CEO (and employee number three) of Intel, shares his perspective on how to build and run a company.
www.amazon.com
9 Recommenders
Zim ㋡ 5 months ago

What are the all-time-great pieces of content on company building?

Harrison Metal - General Management (Live In-Person)
www.harrisonmetal.com
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Zim ㋡ 5 months ago

What are the all-time-great pieces of content on company building?

Lecture Transcript: http://tech.genius.com/Keith-rabois-lecture-14-how-to-operate-annotated What should the CEO be doing on a day to day basis? How do you make sure the company is moving in the right direction? Keith Rabois, Partner at Khosla Ventures and former COO of Square, tackles the nitty gr
www.youtube.com 47 min
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