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Jun 1, 2021
Wanting: The Power of Mimetic Desire in Everyday Life
by
Luke Burgis
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2019
Alchemy: The Surprising Power of Ideas That Don't Make Sense
by
Rory Sutherland
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1993
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
by
Al Ries
and
Jack Trout
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Nov, 1991
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
by
Geoffrey A. Moore
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Regis McKenna
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May 3, 2022
Build: An Unorthodox Guide to Making Things Worth Making
by
Tony Fadell
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Jun 14, 2016
Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
by
April Dunford
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1980
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace
by
Al Ries
and
Jack Trout
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Mar 1, 2013
Contagious: Why Things Catch On
by
Jonah Berger
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Feb, 1923
Scientific Advertising
by
Claude C. Hopkins
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Sep 2, 2014
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
by
Ann Handley
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Mar 3, 2021
The Business of Belonging: How to Build Communities That Grow the Bottom Line
by
David Spinks
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2017
Perennial Seller: The Art of Making and Marketing Work That Lasts
by
Ryan Holiday
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