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1983
Ogilvy on Advertising
by
David Ogilvy
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1966
Breakthrough Advertising
by
Eugene M. Schwartz
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Feb, 1923
Scientific Advertising
by
Claude C. Hopkins
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2023
Selling the American People: Advertising, Optimization, and the Origins of Adtech
by
Lee McGuigan
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Apr 3, 2015
Paid Attention: Innovative Advertising for a Digital World
by
faris
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1998
Hey, Whipple, Squeeze This: A Guide to Creating Great Ads
by
Luke Sullivan
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Jun 1, 1980
Tested Advertising Methods
by
John Caples
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Oct 4, 2016
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
by
Tim Wu
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Dec 1, 2006
Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
by
Brian Kurtz
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1917
My Life in Advertising
by
Claude C. Hopkins
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