Paid Attention: Innovative Advertising for a Digital World
- Book
- Apr 3, 2015
- #Advertising
Rapid changes in communication technologies shifted the media environment from one of scarcity to one characterized by abundance. Advertisers are paying more and more money to reach...
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Number of Pages: 216
ISBN: 0749473606
ISBN-13: 9780749473600
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Jason Keath @jasonkeath
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Jun 28, 2022
- Answered to What's the most mind-bending essay, article, or book you've read recently?
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