
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
- Book
- Jun 14, 2016
- #Business #Marketing
The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design.
Winning today is...
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Number of Pages: 272
ISBN: 0062407619
ISBN-13: 9780062407610
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