Mentions
Dan Fitzgerald @ReGenDanFitz
·
May 30, 2022
- Answered to What 10/10 marketing books are there?
- From Twitter
I would say Play Bigger is the greatest of them all.
Book
Jun 14, 2016
Nicolas Cole @Nicolascole77
·
Mar 30, 2022
Category Kings win 76% of the category economics.
Everyone else fights over the remaining 24%.
You cannot be a legendary marketer in today's day and age without understanding Category Design.
Book
Jun 14, 2016