Podcast episode
Rory Sutherland, Vice Chairman of Ogilvy Group, comes back for his second appearance at Infinite Loops! We discussed various marketing strategies and behavioral tics, including: - In-group vs. Out-group - Fractal nature of behavioral science - Pricing heuristics - "Woke" persuasion - Barbra Str...

Rory Sutherland, Vice Chairman of Ogilvy Group, comes back for his second appearance at Infinite Loops! We discussed various marketing strategies and behavioral tics, including:
- In-group vs. Out-group
- Fractal nature of behavioral science
- Pricing heuristics
- "Woke" persuasion
- Barbra Streisand effect, Canada, And a LOT more!
Follow Rory on Twitter at twitter.com/rorysutherland and get his must-read book 'Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life' from Amazon.com

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