What 10/10 marketing books are there?

Asked by Patrick OShaughnessy

99% of marketing books are terrible .. What 10/10 marketing books are there?

Recommended by Santiago, Deepak Kapur, Fitch and 1 other
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along wit
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Fitch 4 months ago

+1

Yehoshua Zlotogorski 4 months ago

Influence, the psychology of persuasion. Cialdini

HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behav
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Steve Olejnik 4 months ago

+ 1 on Alchemy. Read it 3 times. The audiobook is particularly good with @rorysutherland ‘s own narration. Psycho-logical solutions are criminally overlooked and underrated. I find all of Rory’s work outstanding.

Investment Books (Dhaval) 4 months ago

Alchemy is awesome Book Most compelling secrets to human decision-making can be found in surprising places Sutherland’s journey through the strange world of decision-making is filled with astonishing lessons for all aspects of life and business.

Recommended by Minh-Quan Huynh, Nope and Ryan Anderson
How Brands Grow book. Read 173 reviews from the world's largest community for readers. This book provides evidence-based answers to the key questions ask...
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Nope 4 months ago

How Brands Grow is certainly the best marketing book

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emp
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Recommended by Zim ㋡ and Andrew Ruiz
This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales. The reason why is because it deals with how to channel the forces in the marketplace which control sales. Put simply, Gene's book addre
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Recommended by Mark Noseworthy
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Wri
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Mark Noseworthy 4 months ago

‘Positioning’ gave me more insight than my 4 year business degree in college.

Recommended by Adam Hecht
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especial
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Recommended by Tom Flanagan
Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world   Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, a
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Tom Flanagan 4 months ago

This is not explicitly about marketing, but it should be required reading for all marketers. Good Strategy/Bad Strategy: The difference and why it matters

Recommended by Vishal Kataria
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? If you sai
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Recommended by Shahram Shahkar
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is i
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Recommended by Vishal Kataria
<i>An alternate cover edition exists <a href="https://www.goodreads.com/book/show/34668905.here" title="here" rel="nofollow">here</a>.</i><br /><br />The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single
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Recommended by Sundar Ganesan
How does the situation we're in influence the way we behave and think? Professors Ross and Nisbett eloquently argue that the context we find ourselves in substantially affects our behavior in this timely reissue of one of social psychology's classic textbooks. (From Goodreads)
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