What 10/10 marketing books are there?

Patrick OShaughnessy

99% of marketing books are terrible .. What 10/10 marketing books are there?

Recommended by 4 people
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along wit
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Steve Olejnik 27 days ago

+ 1 on Alchemy. Read it 3 times. The audiobook is particularly good with @rorysutherland ‘s own narration. Psycho-logical solutions are criminally overlooked and underrated. I find all of Rory’s work outstanding.

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HOW DOES MAGIC HAPPEN?The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behav
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Nope 27 days ago

How Brands Grow is certainly the best marketing book

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How Brands Grow book. Read 173 reviews from the world's largest community for readers. This book provides evidence-based answers to the key questions ask...
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emp
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This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales. The reason why is because it deals with how to channel the forces in the marketplace which control sales. Put simply, Gene's book addre
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There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especial
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Mark Noseworthy 27 days ago

‘Positioning’ gave me more insight than my 4 year business degree in college.

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Wri
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Tom Flanagan 27 days ago

This is not explicitly about marketing, but it should be required reading for all marketers. Good Strategy/Bad Strategy: The difference and why it matters

Clears out the mumbo jumbo and muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world   Developing and implementing a strategy is the central task of a leader, whether the CEO at a Fortune 100 company, a
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You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is i
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How does the situation we're in influence the way we behave and think? Professors Ross and Nisbett eloquently argue that the context we find ourselves in substantially affects our behavior in this timely reissue of one of social psychology's classic textbooks. (From Goodreads)
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Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning! There is confusion today about what r
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The Social Animal book. Read 184 reviews from the world's largest community for readers. Newly revised and up-to-date, this edition of The Social Animal ...
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New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? If you sai
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Dan Fitzgerald 27 days ago

I would say Play Bigger is the greatest of them all.

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category
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A brand's meaning--how it resonates in the public heart and mind--is a company's most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within
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<i>An alternate cover edition exists <a href="https://www.goodreads.com/book/show/34668905.here" title="here" rel="nofollow">here</a>.</i><br /><br />The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single
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Vishal Kataria 26 days ago

The 22 Immutable Laws of Branding and Marketing. Could call it an oldie, but it's still a goldie

The only way to stand out in today's -- and tomorrow's -- cluttered marketplace is to build your product or service into a brand. Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ri
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Matt Coutts 27 days ago

This is a personal fav:

Gives practical advice on developing and marketing products in the technology industry, looks in detail at Intel's marketing campaign against Motorola, and stresses the importance of commitment to a successful campaign. (From Goodreads)
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