Why Are Ketamine Ads Following Me Around the Internet?

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Jessica Grose
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A few months ago I started noticing that I couldn’t open Instagram or TikTok without getting an ad for ketamine. I previously knew ketamine only as an illegal drug that could cause dissociation, taken by acquaintances in the dank basements of my misspent youth, or as the sedative given to my older da...

A few months ago I started noticing that I couldn’t open Instagram or TikTok without getting an ad for ketamine. I previously knew ketamine only as an illegal drug that could cause dissociation, taken by acquaintances in the dank basements of my misspent youth, or as the sedative given to my older daughter when her broken arm needed to be reset in the hospital.

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Matthew Yglesias 3mos

Good piece here from @JessGrose about how basic marketing incentives can lead pharmaceutical companies and other to push for overly aggressive diagnosis of mental health conditions and questionable off-label uses.