Mentions

It consists of various analogies that revolve around human behaviour, irrational tendencies and psychological traps of humans.

A great read to understand why you make the choices you do, and why your customers, team, and family do too. Consider it a manual to better understand your (predictably) irrational self, and everyone else around you too.

One of the best books on human nature, Ariely’s enjoyable book helps us understand why people behave irrationally.