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E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book b...

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

Voted #1 business book by Inc. 500 CEOs.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way.

(From Goodreads)

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Number of Pages: 269

ISBN: 0887307280

ISBN-13: 9780887307287


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Most practical book on building and Sustaining business in a competitive environment

The E-Myth Revisited from M. E. Gerber. School has never taught me how businesses work, it only trained me to be a good employee. Naturally, you can't build a business with that knowledge only. This book acknowledges that and fills in the gapps. Highly, highly recommended.

I believe that these books are the ones that convert normal people into entrepreneurs.

I don't know if nobody talks about it but I think The E-Myth Revisited had some valuable ideas