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How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology,...

How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In <i>Behind the Cloud</i>, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.

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Number of Pages: 278

ISBN: 0470521163

ISBN-13: 9780470521168


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Yes great book, I got a lot out of it, especially chapter 3 on marketing.

"Behind the Cloud: The Untold Story of How ... " was an absolute "before and after". Highly recommended for every #entrepreneur, not only those in IT or SaaS business. But especially for those who don't see themselves as salespeople: Sale to survive!