Post by Juan J. Moreno: "Behind the Cloud: The Untold Story of How ... " was an absolute "before and after". Highly recomme...

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Justin Welsh @JustinSaaS · Sep 21, 2022

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What's a book nobody talks about, that every entrepreneur should read?

Juan J. Moreno @JOTA_uy · Sep 21, 2022

Answered to What's a book nobody talks about, that every entrepreneur should read?
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"Behind the Cloud: The Untold Story of How ... " was an absolute "before and after". Highly recommended for every #entrepreneur, not only those in IT or SaaS business. But especially for those who don't see themselves as salespeople: Sale to survive!

Book 2009

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry

by Marc Benioff and Carlye Adler

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