Manish R Jain | mrjn.eth

manishrjain.com

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Web3. ex-Founder of Dgraph Labs - grew it from $0 to 1M ARR. ex-Google Systems eng. Author of Dgraph, Badger, Ristretto, Sroar. Small town nice guy 🇮🇳🇦🇺🇺🇸

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All Book

Book Nov, 1991

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by

Geoffrey A. Moore , Regis McKenna

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emp

www.amazon.com

6 Recommenders

Manish R Jain | mrjn.eth 8 months ago

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What 10/10 marketing books are there?

Asked by Patrick OShaughnessy

Truly incredible book.

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