Adam Hecht

adam-k-hecht.medium.com

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Decent dad. Terrible founder. Ex-shredder. Built ad tech for 10 years, now building good tech. Product @ Bombas 🐝 Better

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Book 1993

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk

by

Al Ries , Jack Trout

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especial

Adam Hecht 8 months ago

Curated in

What 10/10 marketing books are there?

Asked by Patrick OShaughnessy

Book Nov, 1991

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

by

Geoffrey A. Moore , Regis McKenna

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emp

Adam Hecht 8 months ago

Curated in

What 10/10 marketing books are there?

Asked by Patrick OShaughnessy

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