David Perell

Another example: This world-class essay by @danwwang.

Understanding Media by Marshall McLuhan has shaped my thinking more than any other book. Writing in the 1960s, McLuhan was 50 years ahead of his time. He’s the ultimate internet philosopher. According to one writer: "McLuhan’s theories are subtle and powerful. In fact, it is hard for me to imagine anyone being able to navigate the contemporary environment without at least a good grasp of his principles.” This is the best text-based introduction to Marshall McLuhan’s ideas.

This thread by @BrentBeshore is a must-read.

I think about common knowledge every day, this essay by @KevinSimler is the best introduction out there.

You do a really good job of explaining inversion in this article. “It is remarkable how much long-term advantage we have gotten by trying to be consistently not stupid, instead of trying to be very intelligent.” — Charlie Munger

Rory Sutherland is a rare intellectual whose ideas are better consumed in video than in print. Combining economics, psychology and technology, Sutherland discusses how we can improve the human experience by changing our environment. With wit and humor, Sutherland will open your eyes to the power of behavioral economics and the quirks of human decision making. If you prefer to read, I recommend this article.

I also recommend Paul Graham’s essay on why the world is fragmenting.

An exploration of how shifts in media are changing the kinds of narratives that flow through society. For the entire post World War II era, narratives were controlled by the mass media. Now that’s changing. Inspired by the work of Marshall McLuhan, the author proposes terms to help us navigate the 21st century media landscape.

The media business is fracturing and everybody knows it. We’re moving from an world of information scarcity to a world of information abundance. As a result, the media industry is inverting.

This is an all-time great essay

This explanation of Mimetic Theory is one of the best things I've ever read on the Internet

This introduction to longevity by @LauraDeming is an incredible example.