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Abhishek Shah
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Marketing Psychologist
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Jan 11, 2023
Robinhood. Yahoo. Google Finance. 3 fintech behemoths. 1 neat tactic: A different variation of red. Why? Here's a quick breakdown: twitter.com/abhishekshah173/status/1613216179631362060/photo/1
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Dec 28, 2022
The 7 biggest marketing failures and what you can learn from them: 1. The New Coke With positive responses from 200k+ consumers, the New Coke was a go. Cost: $34M + massive protests Insight: People hate change, and users don't do what they say. t
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Dec 20, 2022
Pricing is 1% Math. And 99% Psychology. Here are 15 Pricing Psychology principles to get your user spending:
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Dec 16, 2022
Imagine gamifying your app so well that the govt. files a case against you. Robinhood made it happen... Here's the 7-step (illegal) guide to gamification you can't be using: twitter.com/abhishekshah173/status/1603747536384278529/photo/1
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