
Author of the “Messy Marketplace”
Tweet
Mar 10
After lurking on SMBTwit, I’d like to introduce myself: “Turncoat Search Fund Guy”
I did a traditional search fund in 2017, bought in 2018, sold in 2022
2 mo ago, I turned my back on the SF model, signed a PG, and bought an SMB
7 BIG diffs btw “Search CEO” and “SMB Owner” 🧵👇
I did a traditional search fund in 2017, bought in 2018, sold in 2022
2 mo ago, I turned my back on the SF model, signed a PG, and bought an SMB
7 BIG diffs btw “Search CEO” and “SMB Owner” 🧵👇
Tweet
Dec 17, 2022
Bruce, I want to buy this business
It’s throwing off $600,000 in SDE
Can you provide the financing for this transaction?
Well, Twitter world, do you think this will pencil out ?
It’s throwing off $600,000 in SDE
Can you provide the financing for this transaction?
Well, Twitter world, do you think this will pencil out ?
9 commitments every parent should make:
Tweet
Nov 11, 2022
Dostoevsky🧵
A literary rockstar at 24
Almost gets executed by a firing squad at 28
Exiled to Siberia
Returns to write some of the greatest novels ever
In his lesser-known letters and essays, we get a more intimate look at what he loved, hated, fiercely believed in
Dig in👇🏻
A literary rockstar at 24
Almost gets executed by a firing squad at 28
Exiled to Siberia
Returns to write some of the greatest novels ever
In his lesser-known letters and essays, we get a more intimate look at what he loved, hated, fiercely believed in
Dig in👇🏻

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The best thread I’ve read in years on SMB ownership, search funds, time horizon, and leadership. There’s no right model, only tradeoffs and incentives.