Thread by Brett Adcock ⚡️
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- Nov 9, 2022
- #ProductManagement
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iPhone made half a billion dollars its first weekend.
Kindle sold 2.5 million devices in just a few days.
The 10 best product launches of all time (w/ video clips):
Kindle sold 2.5 million devices in just a few days.
The 10 best product launches of all time (w/ video clips):
iPhone (2007)
Why it worked:
It delivered on a crazy vision people had only dreamed of.
Phones existed before iPhone, but it wasn't the same.
This changed the game (and people knew it right away).
Why it worked:
It delivered on a crazy vision people had only dreamed of.
Phones existed before iPhone, but it wasn't the same.
This changed the game (and people knew it right away).
Tesla Model 3 (2016)
Why it worked:
The concept seemed impossible (and people had to see it to believe).
An affordable EV car? No way.
Why it worked:
The concept seemed impossible (and people had to see it to believe).
An affordable EV car? No way.
Peloton (2013)
Why it worked:
One of the first MASSIVE companies to start by raising on Kickstarter.
Got the community interested first, then investors followed.
Why it worked:
One of the first MASSIVE companies to start by raising on Kickstarter.
Got the community interested first, then investors followed.
Dollar Shave Club (2012)
Why it worked:
They shipped the most iconic brand video in history.
And they essentially invented the "funny" launch ad.
Why it worked:
They shipped the most iconic brand video in history.
And they essentially invented the "funny" launch ad.
Amazon Kindle (2011)
Why it worked:
The presentation was actually not great. But the product was so immediately useful that it didn't matter.
There's a reason they sold 2.5 million before they even became available.
Why it worked:
The presentation was actually not great. But the product was so immediately useful that it didn't matter.
There's a reason they sold 2.5 million before they even became available.
PlayStation 2 (2000)
Why it worked:
Boosted features for an existing customer base. Better performance, better graphics, and smaller device.
The hype was insane.
Why it worked:
Boosted features for an existing customer base. Better performance, better graphics, and smaller device.
The hype was insane.
Nintendo Switch (2016)
Why it worked:
They fed a starving customer base a brand new necessity.
And they made a launch video that perfectly showed the entire product, without having to say much at all.
Why it worked:
They fed a starving customer base a brand new necessity.
And they made a launch video that perfectly showed the entire product, without having to say much at all.
Whoop (2021)
Why it worked:
They went the interview route.
The CEO explains the top 5 benefits and features of Whoop (instead of a typical presentation).
And it crushed.
Why it worked:
They went the interview route.
The CEO explains the top 5 benefits and features of Whoop (instead of a typical presentation).
And it crushed.
Mschf (2019 - Present)
Why it worked:
Everything they launch is gold because it's unexpected.
They have mastered the art of launching, and well worth a study.
Why it worked:
Everything they launch is gold because it's unexpected.
They have mastered the art of launching, and well worth a study.
iPod (2001)
Why it worked:
It jumpstarted the tech presentation movement.
And it focused almost entirely on the benefits, not just the features.
Why it worked:
It jumpstarted the tech presentation movement.
And it focused almost entirely on the benefits, not just the features.
Bonus: Archer (2021)
This may not be on the official list, but this event was massive.
Top-shelf visuals and a grand vision made this launch very successful.
This may not be on the official list, but this event was massive.
Top-shelf visuals and a grand vision made this launch very successful.
Those are some of the greatest product launches ever.
And in the near future, I hope to add my own company, Figure, to this mix.
Stay tuned. 👀
Now I want to hear from you...
What did I miss in this list?
And in the near future, I hope to add my own company, Figure, to this mix.
Stay tuned. 👀
Now I want to hear from you...
What did I miss in this list?
If you liked this, follow me @adcock_brett for more.
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