Why do so many brands change their logos and look like everyone else? | article by Radek Sienkiewicz - Upcarta

Why do so many brands change their logos and look like everyone else?

Article
Nov, 2020
#Branding #Marketing

Radek Sienkiewicz

Read on velvetshark.com

Tech and fashion logos are becoming increasingly similar, all of them using sans serif fonts. Why do they do that? And why it doesn't make sense.

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David Perell @david_perell · Jul 9, 2022

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From Twitter

This is the best article I’ve seen about the logo phenomenon. “One reason for the sans serif logo trend is readability. Especially on mobile, but everywhere else as well: from huge billboards to tiny footer links at the bottom of mobile websites.”