Why do so many brands change their logos and look like everyone else?

A
Radek Sienkiewicz
Save
Complete
Collect
Recommend
Share on Twitter Copy link Share via
Article

Tech and fashion logos are becoming increasingly similar, all of them using sans serif fonts. Why do they do that? And why it doesn't make sense.

Recommended by
Recommendations from around the web and our community.
David Perell 28 days ago

This is the best article I’ve seen about the logo phenomenon. “One reason for the sans serif logo trend is readability. Especially on mobile, but everywhere else as well: from huge billboards to tiny footer links at the bottom of mobile websites.”