Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change

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Jan 1, 1994
#Marketing

James M. Utterback

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ISBN: 0071038582

ISBN-13: 9780071038584

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Jerry Neumann 12mos

The classic paper is Suarez, F., & Utterback, J. (1995). Dominant designs and the survival of firms. Strategic Management Journal, 16(6), 415–430. Utterback's book "Mastering the Dynamics of Innovation" is also great

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Mastering the Dynamics of Innovation: How Companies Can Seize Opportunities in the Face of Technological Change

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