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I grew Mint from 0-1M users in 6 months
Here's the 7 step quant-based growth marketing framework I used that you can steal
Here's the 7 step quant-based growth marketing framework I used that you can steal
100K in 6 months
The goal I was given when I first started as Mints Marketing Director
I thought to myself as the nerves began to kick in...how am I going to achieve that?!
Fast forward 6 months and Mint had over 1M users - 10X the original target
The goal I was given when I first started as Mints Marketing Director
I thought to myself as the nerves began to kick in...how am I going to achieve that?!
Fast forward 6 months and Mint had over 1M users - 10X the original target
This is the quant-based growth marketing strategy I used
No matter your goal, quant-based marketing can help
The key to the strategy is to work backwards and reverse engineer your way to success
So, here's the 7 step process👇
No matter your goal, quant-based marketing can help
The key to the strategy is to work backwards and reverse engineer your way to success
So, here's the 7 step process👇
Step 1: Set up your Goal
Have a clear and measurable goal to aim for (the most important part for any marketing strategy)
To do this, start by working backwards from a company goal or revenue target
Ex: if the goal is $10K/month in revenue, how many customers do you need?
Have a clear and measurable goal to aim for (the most important part for any marketing strategy)
To do this, start by working backwards from a company goal or revenue target
Ex: if the goal is $10K/month in revenue, how many customers do you need?
Step 2: Choose a Timeframe
Without a timeframe, there's no urgency
You need to be able to understand at any point if you're on track or lagging behind your target
So, anchor your goal with a timeframe
Ex: $10K revenue in 3 months
Without a timeframe, there's no urgency
You need to be able to understand at any point if you're on track or lagging behind your target
So, anchor your goal with a timeframe
Ex: $10K revenue in 3 months
You can break your goal down into smaller on-pace targets along the way if that makes more sense for your goal
As long as it has a clear goal and timeframe to accomplish it by
As long as it has a clear goal and timeframe to accomplish it by
Step 3: Spreadsheet Setup
With a clear goal and end date set, now you can build your strategy
The best way to do this is by using a quant-based marketing spreadsheet to plan, track, and measure all of your marketing activity
Here's what mine looked like at Mint
With a clear goal and end date set, now you can build your strategy
The best way to do this is by using a quant-based marketing spreadsheet to plan, track, and measure all of your marketing activity
Here's what mine looked like at Mint
The spreadsheet has 8 columns, here's how to use each
1) Source - where are the users coming from? (ex: Facebook ads, Google ppc)
2) Traffic - How much traffic does that channel receive? (ex: impression on Facebook/Google ad) - this is used to prioritize your channels
1) Source - where are the users coming from? (ex: Facebook ads, Google ppc)
2) Traffic - How much traffic does that channel receive? (ex: impression on Facebook/Google ad) - this is used to prioritize your channels
3) CTR - how much of the traffic clicks through from the source to the website?
4) Conversion % - Of those who click through to your website, what % of those convert to signups?
5) Users - How many users will the channel bring you? (complete signup process and use your product)
4) Conversion % - Of those who click through to your website, what % of those convert to signups?
5) Users - How many users will the channel bring you? (complete signup process and use your product)
6) Status: Where are you with this source? Is it ready to go?
7) Confirmed: Is this happening? Yes or no
8) Confirmed Users: How many users did this source bring you?
*This is the most critical column in the sheet*
7) Confirmed: Is this happening? Yes or no
8) Confirmed Users: How many users did this source bring you?
*This is the most critical column in the sheet*
Confirmed users show you how many users you generated from that source
Then you can reprioritize your marketing efforts moving forward based on these results
Then you can reprioritize your marketing efforts moving forward based on these results
Step 4: Research your Sources
Now it's time to narrow down the group of sources you want to focus on
At Mint we focused on personal finance, so I wanted to target personal finance bloggers and tech professionals
Here's my sheet for an example
Now it's time to narrow down the group of sources you want to focus on
At Mint we focused on personal finance, so I wanted to target personal finance bloggers and tech professionals
Here's my sheet for an example
These are some channels you can use:
- PR
- SEM
- SEO
- Social and display ads
- Content marketing
- Direct sales
- Target market blogs
- influencer marketing
List about 10-15
The goal here is to think about WHERE your ideal customers are
- PR
- SEM
- SEO
- Social and display ads
- Content marketing
- Direct sales
- Target market blogs
- influencer marketing
List about 10-15
The goal here is to think about WHERE your ideal customers are
Next, prioritize your channels. I'd recommend using a scoring system out of 5
Score each channel out of 5 for
1) Ease of implementation (1 being low, 5 being high)
2) Potential impact (1 being low, 5 being high)
Score each channel out of 5 for
1) Ease of implementation (1 being low, 5 being high)
2) Potential impact (1 being low, 5 being high)
Then prioritize the sources with the highest scores (highest impact with the easiest implementation)
Now you can focus your time on the maximum/high leverage activities
Be careful to consider
- timeframe
- budget
Here's mine for example:
Now you can focus your time on the maximum/high leverage activities
Be careful to consider
- timeframe
- budget
Here's mine for example:
Step 5: Set your Targets
Now it's time to set targets for each source - giving you something to measure against
Use them to see what works/where to adjust
So, how do you set up targets?
Tools like similarweb or sem rush for web traffic are great options
Here's an example
Now it's time to set targets for each source - giving you something to measure against
Use them to see what works/where to adjust
So, how do you set up targets?
Tools like similarweb or sem rush for web traffic are great options
Here's an example
Make targets around the outcome you want from the source (not just about CTR/conversion)
Targets are hands down one of the most important parts of your strategy
Use your best guess, doesn't have to be exact science.
It's all to help you PRIORITIZE your marketing activities
Targets are hands down one of the most important parts of your strategy
Use your best guess, doesn't have to be exact science.
It's all to help you PRIORITIZE your marketing activities
Step 6: Create a Timeline
Next step is to break down your targets into smaller, time-focused goals and create a timeline
Break the time down into smaller, more achievable chunks
If your time frame is 3 months, set monthly targets.
If it's 3 weeks, set weekly targets
Next step is to break down your targets into smaller, time-focused goals and create a timeline
Break the time down into smaller, more achievable chunks
If your time frame is 3 months, set monthly targets.
If it's 3 weeks, set weekly targets
Why?
Makes your goals feel more achievable
Highly motivating
Easier to experiment and learn what works
Makes your goals feel more achievable
Highly motivating
Easier to experiment and learn what works
Step 7: Track your Progress
It's the most important thing to ensure you're on track to hit your goal
Tracking allows you to measure and iterate to achieve your goals
That's why it's key to measure your results in a spreadsheet so you can spot where you need to adjust your plan
It's the most important thing to ensure you're on track to hit your goal
Tracking allows you to measure and iterate to achieve your goals
That's why it's key to measure your results in a spreadsheet so you can spot where you need to adjust your plan
And that’s it!
If you liked this thread, retweet to spread the word on quant-based marketing and follow @noahkagan for more threads like this🤪
Do you want the SAME SPREADSHEET I used to grow mint?
Grab it and learn more here👇
okdork.com/quant-based-marketing-for-pre-launch-start-ups/
If you liked this thread, retweet to spread the word on quant-based marketing and follow @noahkagan for more threads like this🤪
Do you want the SAME SPREADSHEET I used to grow mint?
Grab it and learn more here👇
okdork.com/quant-based-marketing-for-pre-launch-start-ups/
TLDR: 7 Step quant-based growth marketing strategy
1) Set your goal
2) Chose a timeframe
3) Set up your spreadsheet
4) Research your sources
5) Set your targets
6) Create a timeline
7) Track your progress
1) Set your goal
2) Chose a timeframe
3) Set up your spreadsheet
4) Research your sources
5) Set your targets
6) Create a timeline
7) Track your progress
