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Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth

  • Book
  • Dec 20, 2016
  • #Business
Eddie Yoon
@EddieWouldGrow
(Author)
www.goodreads.com
Hardcover
4.4/5 59 ratings
Hardcover Kindle Audiobook Audio cd
See on Goodreads
3.73/5 61 ratings
1 Recommender
2 Mentions
2 Collections
Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or catego... Show More

Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they’re obsessed about a specific brand, product, or category. They pursue their passions with fervor, and they’re extremely knowledgeable about the things they love. They aren’t average consumers—they’re superconsumers.

Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer. And because they’re so engaged and passionate, they can offer invaluable advice to managers looking to improve their products, change their business models, energize their cultures, and attract new customers.

In Superconsumers, growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs. Along the way, he’ll let you into the minds and homes of superconsumers of all kinds, revealing what makes them tick and why they’re willing to spend so much more than other consumers.

Rich with data and case studies of companies that have implemented superconsumer strategies with great success, Superconsumers is a fun, practical, and inspiring guide for anyone interested in making their best customers even better.

(From Goodreads)

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Number of Pages: 240

ISBN: 1633692078

ISBN-13: 9781633692077

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Nicolas Cole @Nicolascole77 · Jan 4, 2022
  • Curated in read these 10 business books.
Did you know the top 10% of consumers in your category can drive 30-70% of the revenue growth? Superconsumers by @eddiewouldgrow will completely change the way you think about growing your biz. You don't need "all consumers." Just Supers.
Nicolas Cole @Nicolascole77 · Mar 30, 2022
  • Curated in Legendary Books on Marketing, Positioning and Copywriting
The best way to grow your business isn't "more customers." It's more Superconsumers. Supers spend 30-70%+ more than the average consumer, and buy more products/services more often. Win them, and you win the game.
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  • Nicolas Cole
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    Legendary Books on Marketing, Positioning and Copywriting
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  • Nicolas Cole
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    read these 10 business books.
    10 curations
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