The market demands user research tools that are more real-time, contextual, collaborative, and easily digestible. We look at the current state of the user research market; the drivers pushing this category to the forefront of product development; and critical capabilities.
If you are product manager or startup founder, you should definitely read this awesome post from @JenniferHli https://t.co/r0giCH0Bdg. The market for tools to make your products better has evolved a ton in the past few years.
The market demands user research tools that are more real-time, contextual, collaborative, and easily digestible. We look at the current state of the user research market; the drivers pushing this category to the forefront of product development; and critical capabilities.