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While I am (rightfully) teased about how often I discuss Aggregation Theory, there is a method to my madness, particularly over the last year: more and more attention is being paid to the power wielded by Aggregators like Google and Facebook, but to my mind the language is all wrong.


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Tech and media analyst Ben Thompson is perhaps best known for his digestible daily newsletter, the Stratechery. But he often goes long when unpacking the dynamics of various marketplace companies, including Airbnb and Uber. In this essay, he uses Amazon and Shopify to highlight th...

Tech and media analyst Ben Thompson is perhaps best known for his digestible daily newsletter, the Stratechery. But he often goes long when unpacking the dynamics of various marketplace companies, including Airbnb and Uber. In this essay, he uses Amazon and Shopify to highlight the distinction between platforms and aggregators.

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