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Vadím Altynski

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Overview Recommendations 1
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    All Book
Book Jan 10, 2013
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Decoded: The Science Behind Why We Buy
  • by
    Phil Barden
In this groundbreaking book Phil Barden reveals what decision science explains about people's purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers' choices and what happens in the human brain as buyers make their
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1 Recommender
Vadím Altynski 8 months ago
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