James Allen is a partner in our London office. He formerly led our Global Strategy practice, is the founder of the firm's Customer Strategy & Marketing practice and is a member of t...
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James Allen is a partner in our London office. He formerly led our Global Strategy practice, is the founder of the firm's Customer Strategy & Marketing practice and is a member of the European Consumer Products and Technology practices. In addition, he leads Bain's Developing Market 100 initiative and is a co-chair of Bain Futures, our proprietary global think tank.
